Social Media Bootcamp Is Your Ticket To a Marketing Career In 2020

Social media managers are one of the most essential positions in the workforce these days. After all, businesses need customers to thrive, and the overwhelming majority of them can be found on Facebook, Instagram, LinkedIn — you name it. The central goal for any social media manager is to create strategies that (excuse our business jargon) move the needle in terms of brand visibility, new customer acquisition, and audience engagement. And since so much of their job description is based on growing the digital footprint of their brand, social media managers also happen to be among the more visible roles within companies, too.

If you’re hoping to become a social media manager by the end of 2020, then we’ve got some good news for you: The 2020 Social Media Marketing Bootcamp Certification Bundle is currently on sale for $29.99. This seven-part crash course gets aspiring digital marketers up to speed today’s biggest social media platforms, diving into practical case studies that showcase how professionals are generating sales and leads and acquiring new customers in the digital space. And for seasoned digital marketing pros, there are even advanced strategies to be learned throughout the 489 featured lessons in the bundle.

For a preview of what the 2020 Social Media Marketing Bootcamp Certification Bundle has in-store, we’re breaking down each of the seven key courses below.

Social Media Strategy

To see noticeable gains on any social platform, simply uploading content is not enough. Instead, you’ll need to craft compelling images and text, optimize your posts to enhance their visibility and target them to a specific, engaged audience. That’s where this strategy crash course can help. By the end of this six-hour training, you will be able to clearly define your marketing goals and target audience and know exactly which platform and posting tactics are best suited to meet your team’s KPIs.

Facebook Marketing

As a digital marketer, there’s simply no ignoring Facebook. Not only does the platform boast a billion users (and counting), the analytic insights that social media managers can glean from the platform make it an incredible tool for audience building and increasing brand awareness. The Facebook Marketing course, which is made up of seven hours of case studies, interactive video lessons, and practical tips, gives students the necessary skills they need to optimize their Facebook page, create compelling content and understand how to use Facebook insights to their advantage.

Facebook Advertising

It doesn’t take much money to make a big impact on Facebook’s advertising platform. It’s why growth hackers swear by Facebook Ads as a means to drive valuable clicks, sales, and sign-ups while on a budget. In this master class, students will understand how to launch successful targeted ad campaigns. By the end, students will have a number of strategies (many advanced) that will let them get the most bang for their buck from the ads platform.

In the world of engagement, Instagram reigns king. It’s even estimated that users interact with Instagram 10 times more than Facebook (!). So it is only natural that devising Instagram strategies is central to the job description of any social media manager. It’s why 60 lectures in the Social Media Marketing Bootcamp (which range from how to effectively use hashtags to target specific audience groups) are dedicated solely to educating students on Instagram marketing tactics and common content strategies.

LinkedIn Marketing

Spoiler alert: If you’re only using Linkedin to post for jobs, you’re doing it wrong. The networking site is a great branding platform that can vouch for you or your business’s credibility. That is, of course, if your LinkedIn presence makes a great first impression. In this two-hour course, digital students will understand how to optimize their profiles to maximize impact and presence on the platform, as well as how to create targeted LinkedIn ads that can lead to potential future business opportunities.

Social Media Foundations 101

If your understanding of social media is a bit limited (read: non-existent), consider this 101 course, which has received an “Excellent” rating on Trustpilot. This primer explores the nuanced features that make today’s biggest social media platforms unique. For entry-level learners, that means you’ll walk away with more clarity on how to translate your business objectives into action items on Instagram, Facebook, and more.

Digital Marketing Foundations 101

If you can’t tell your SEO from your SEM or your Google Searches from your Google Analytics, it’s worth taking this digital marketing primer. Not only will you understand the key concepts that drive most digital marketing strategies today (SEO, email marketing, website building, and digital advertising) but you’ll also gain awareness in the software programs and technological tools most businesses rely on when it comes to measuring the effectiveness of their digital marketing efforts.